- Details
- Category: Province Strategy

Vision
“City of conservational tourism, opening gate to the west, enhancing quality of life, sustainably developing economics on a sufficiency basis”
Objectives
- To build economic growth by focusing on comeptitiveness in ecotourism, ways of life, health and border trades
- To elevate the people’s quality of life by concentrating on a solution to combat proverty, human and social development, governmental services and renewable energy
- To sustainably conserve and rehabilitae natural resourse and environment
Strategic issues (listed in order of importance) comprise strategic goals, key performance indicators (KPI) and target value as shown as follows.
Strategy 1: promote and develop quality ecotourisim, ways of life and health
Comprising the following tatctics:
Goal 1 develop ecotourism, ways of life, health to increase revenue from tourism
KPI : percentage of increased revenue from tourism
- Tactic 1 promote a “quality tourist city of relaxation”
- Tactic 2 rehabilitate, conserve and promote ecotourism and ways of life
- Tactic 3 enhance quality to tourist attractions and activities and promote tourist activites throughout the year
- Tactic 4 develop personnel potential in marketing
- Tactic 5 promote public relations and domestic and international markets
Goal 2 increase communication network and conveniences to link tourism routes and problems solutions for the people
KPI : number of developed infrastructure
- Tatctic 6 develop infratstructure and tourism conveniences
Goal 3 promote and develop OTOP products
KPI : increased percentage from the sale of OTOP products
- Tactic 7 promote and standardize OTOP producst for value-added tourism
Strategy 2 : promote and develop trade, investment and border trade
Comprising the following tactics:
Goal : trade and investment increase
KPI : percentage increased value of border trade
- Tactic 1 develop logistics ready for the opening up to Myanmar and the Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Coperation (BIMSTEC)
- Tactic 2 develop the infrastructure of checkpoints of border trade
- Tactic 3 promote, develop border trade and enhance relations with neighboring countries for tourism and opening up to the west
- Tactic 4 promote and develop trade, investment both inside and outside the ASEAN
- Tactic 5 promote trade, community markets, safe agricultural produce and border trade
Strategy 3 : Solving proverty, developing humans, society, governmental services and renewable energy to elevate quality of life
Comprising the following tactics:
Goal 1 reduced households with below-the-line fundamental rwequisites (FR)
KPI 1: reduced percentage of households with below-the-line FR
KPI 2: increased percentage of labor with occupational developed skill
- Tactic 1 encourage the households with below-the-line FR to increase effieciency in production/processing of safe agricultural products and labor skill development
- Tactic 2 promote elelctricity and tap water in all households
Goal 2 adolsecents and juveniles receive quality standard education
KPI : percentage of schools accredited with appraisal
- Tactic 3 develop gevermental, private- and public sector personnel, students, formal and informal institutions to boost higher education to cater for AEC
Goal 3 the public are healthy, receving medical and public health without exception
KPI : reduced ratio of morbidity from coronary heart disease, diabetes, stroke, blood pressure and cancer
- Tactic 4 develop quality of governmental health services and system
- Tactic 5 develop welfare, infrastructure and governmental services to elevate the people’s quality of life
Goal 4 carry on religions, morality, ethics, tradition, cultures and local wisdom
KPI : numbers of activities carrying on religions, arts, tradition, local cultures and ethnicities
- Tactic 6 conserve, rehabilitate and propagate religions, arts, cultures, tradition and ethic groups’ local wisdom
Goal 5 royally-initiated projects are thoroughly extended to communities/villages
KPI : increased percentage of communities/villages having learnt about the royally-initiated projects
- Tactic 7 extend the results of learning from such project to target areas and public
Goal 6 promote the use and conservation of renewable energy
KPI : level of achievement in promoting the use and conservation of renewable energy
- Tactic 8 develop and promote the use of renewable energy and effective use of energy
Strategy 4 : sustainable management, conservation, rehabilitation of natural resources and environment and biodiversity
Comprising the following tactics:
Goal : increase abundance of natural resources, environment and biodiversity
KPI 1: increased non-deforested space
KPI 2: reduced percentage of cases in deforestation compared with averages of the previous three years
KPI 3: reduced percentage of wildfire
KPI 4: level of achievement in waste management
KPI 5: level of achievement in conserving and rehabilitating riverine resources
- Tactic 1 effectively promote and take part in conserving, foresting, building revenue, developing, rehabilitating natural resaources and environment
- Tactic 2 prevent and solve problems of wildfire smog by participative procedure
- Tactic 3 management of community rubbish and hazardous wastes
- Tactic 4 management of riverine resources
- Tactic 5 encourage farmers to practice agroforestry and human-and-forest cohabitation
Strategy 5 : development to promote internal security and along the border
Comprising the following tactics :
Goal 1 protect and commend royal institution and help build social rconciliation
KPI : numbers of activities held to commend the royal institution and build reconciliation
- Tactic 1 protect the instition and conducting a reconciliation
Goal 2 narcotics-free villages/communities
KPI : percentage of strong and narcotics-free villages/communities
- Tactic 2 prevent and solve narcotics problems, illegal immigration and migrants
Goal 3 ensure security, peace and order and safety in life and property
KPI : reduced percentage of violence to life and property compared with averages from the previous 3 years
- Tactic 3 promote security in life and property
Goal 4 reduced impacts from public dangers
KPI : percentage of communities promoted to be warning network
- Tactic 4 prevention and mitigation of public dangers and prevention and reduction of road accidents
Goal 5 the royally-initated security-developed villages and guard villages are self-reliant
KPI : level of achievement of developing of royally-initated security-developed villages and guard villages
- Tactic 5 promote and develop royally-initated security-developed villages and guard villages